About us

About Hito Matcha

Hito Matcha is a matcha brand from the Netherlands. We work with Japanese matcha of the highest quality and make two things with it: pure matcha powder, and 7 Shades of Matcha, matcha chocolate in seven strengths.

Our matcha

Our matcha comes from Japan. The tea bushes grow in the shade for the last weeks before harvest, which gives the leaves their deep green colour and a rich, smooth taste. The leaves are steamed, dried and ground into a fine powder. We choose our matcha for its bright colour, fresh aroma and smooth taste.

Seven shades of one idea

Matcha changes character with every gram. That idea became 7 Shades of Matcha: seven strengths of matcha chocolate in one box, from mild to 25% matcha, so you can taste the difference for yourself.

The name

Hito (人) is the Japanese word for person. Matcha is made by people, one bowl at a time, and is best shared. That is the thought behind our name.

How we work

We don't sell on this website. Hito Matcha is sold by shops, cafes and online stores, supplied by our exclusive distributor Sucre & Co in Europe and the United States. Want to sell Hito Matcha? Read how to become a wholesaler.

Company details

Hito Matcha B.V.
Bijsterhuizen 3007 G
6604 LP Wijchen
The Netherlands
Chamber of Commerce (KvK): 89206924
Email: info@sucreco.com

Find Hito Matcha

Hito Matcha is not sold on this website. See where you can buy our matcha and matcha chocolate.

Where to buy

Become a wholesaler

Shops, cafes and online stores in Europe and the United States order Hito Matcha through our exclusive distributor Sucre & Co.

Become a wholesaler